The gentle art of selling yourself
You are your own finest creation, says our design critic, Stephen Bayley. Here are his tips for making the best possib
You are your own finest creation, says our design critic, Stephen Bayley. Here are his tips for making the best possible impression.
Stephen Bayley
The Observer, Sunday 4 March 2007
'You do,' someone once said, 'a very good impression of yourself.' Self-invented people are the most interesting ones of all. Believe me, I know. Technically, you and I are much the same: 96.2 per cent organic elements, including water, the proteins of RNA and DNA, lipids and sugars. Then there's oxygen, carbon, hydrogen, nitrogen, carbon dioxide, calcium, sulphur and traces of chromium, molybdenum, vanadium, tin and zinc. The difference is in the intangibles of the personality we create for ourselves.
John Osborne was a great self-invention. He said: 'I was born with a sense of loss, a feeling of things withheld and banished.' Osborne, acting to the end and even beyond, was buried in a Turnbull Asser smoking jacket with a favourite edition of Hamlet with all the parts crossed out except the protagonist's. Splendid stuff.
It wasn't that bad for me. I grew up comfortable, but rootless, most psychologically at ease in the back of a car or in a restaurant. Actually, I am convinced my passion for modern architecture and design was based on a need to find substantial values in a shifting, temporarily Godless, universe. That was the beginning of my self-invention, but it is not just me. We are all at it. We are all works of art, or, perhaps more accurately, works of architecture with those three essential elements of core, frame and envelope. For the moment, I am most concerned with the envelope. As Machiavelli knew, appearances are real.
So it is important to understand how we make an impression. You give a first impression whether you want to or not, so best make it work for you.
Psychologists know that first impressions are based on our spontaneous assessment of status, clothes, sex, age, size and posture, speech and facial expression. Let's just deal with the clothes. Lord Chesterfield advised his son: 'Dress is a very foolish thing; and yet it is a very foolish thing for a man not to be well-dressed.' And Jay McInerney says of life today in meritocratic Manhattan: 'You won't be judged by your accent... but you will be judged by your shoes.'
This is nothing to do with Church's or with Prada but with attitude and style - style being the dress of thought, the feather that makes the arrow fly straight, not the feather you put in your cap. It matters because somebody who does not care about their appearance will care about little else. But we are locked in a game of continuous evaluation from which there is no escape to a value-free neutrality. Even the decision not to wear clothes betrays a set of prejudices. The person who says: 'I don't care what I wear, I just put on a T-shirt and jeans' is merely confirming how much he cares about creating a certain sort of wearily insouciant impression.
In matters of dress, you can be sympathetic to your audience, subvert it or confront it, but you should not ignore it. Kandinsky constructed his vivid and elaborate abstractions while wearing a tailored three-piece with a watch chain. His Bauhaus colleague Moholy-Nagy (while working on his life's project which he called 'the hygiene of the optical') wore a boiler suit to demonstrate technical credentials. I would dress differently for, say, a book launch, a date (even with my wife), a student lecture or a formal meeting where I was hoping to raise ￡5m from a Swiss bank. And it might not be exactly as you suspect: the flowered shirt with jeans for the bankers and the dark blue suit for the students would, I think, make the most interesting impression.(责任编辑：www.360gaokao.com)
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